Fundamentals of Marketing for the Real Estate Professional

This new professional development title explores the world of real estate marketing, covering the “basics with a bite”! Written by two leading real estate professionals, this text not only helps readers develop a marketing plan through four central phases—research, developing the plan, working the plan, and evaluating the plan—but it also delves into tools and techniques that help readers understand the psychology of the consumer. A handy reference for every professional. Highlights: Field exercise help students apply marketing principles to real-life situations Case studies illustrate how key marketing concepts can be applied in an agent’s day-to-day business strategy